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As the Marketing Manager for Purple Tuesday my role is shaping the organisation's communication strategies. Fuelled by my passion for storytelling, I combine creativity with data-driven insights to develop campaigns and messaging. My functions extend to market research, brand management, and digital marketing, all aimed at creating unforgettable brand experiences. By leaving a lasting impact on customers, I strive to empower them to embark on their own journey towards disability inclusivity. In my view, disability holds immense significance because inclusivity is not just a choice but an essential human right that should be extended to all.