The Purple Pound: A £446 Billion Opportunity
Unlocking the Economic Power of Disability
Following a historic Purple Tuesday 2025, research reveals that the combined spending power of disabled households in the UK is now £446 billion per year. To tap into this market, organizations are urged to make a "mindset change" and commit to at least one new accessibility improvement.
How Your Organisation Can Join
Registering is easy. To participate, your organisation must:
- 💜 Make a Commitment: Agree to implement at least one new improvement to your accessibility and practice.
- 💜 Take Action: Key commitments can include digital audits, front-line staff training, or gathering feedback from disabled customers.
- 💜 Celebrate: Join the global movement on 4 November 2025 to showcase your progress and welcome the "Purple Pound".